Turtle Labs

Who we are

Turtle Labs builds brands, tools, knowledge and marketplaces for a more intelligent and sustainable future, so people can grow without asking the planet to pay for it.

How this happened

We started as a branding and design firm in Nagpur in 2014, 12 years ago, with a vision to build businesses that share equal responsibility as a human. Since then we have supported businesses big and small with sustainable branding and design solutions across strategy, identity, digital experiences and growth.

Over time, the work showed us a bigger opportunity. People need more than a better brand: they need better ways to learn, grow a career, build a business, use their natural intelligence and choose products that do not trade away the future.

That is why Turtle Labs is growing into four connected ventures. Same responsibility, different front doors.

Studio

Branding and design, which is where all of this started.

BrandOS

Business growth: the audit, the strategy and the software under it.

Natural Intelligence

Learning, drawn from how living systems actually work.

Useful Store

A fairer marketplace, where a published figure has been measured.

The group, in numbers

Four figures we can show the working for.

250+brands Impacted since 2014 Branding, design and growth work across 12 years.
5,000+lives Touched by the work Founders, teams, makers and the people they serve.
1,000+products Products and services endorsed Assessed before we put our name anywhere near them.
12years Building since 2014 Started as a design firm. Still designing.
6countries India, the UAE, the UK, Canada, Singapore and Switzerland Where the work has actually been delivered.
0trackers On any Turtle Labs site No advertising cookies. Nothing sold on. Ever.
What each of these counts
Brands impacted
Every brand Turtle Labs has worked on since 2014: strategy, identity, web, film, packaging and growth. Counted once each, whatever the size of the engagement.
Lives touched
People inside those businesses and the communities they reach. An estimate, and labelled as one.
Products endorsed
Products and services we have assessed and been willing to recommend. Separate from the Useful Store listing standard, which is stricter.
Brands scored
A different number, and a BrandOS one: the businesses that have completed the free assessment, counted as they finish it. It measures usage of one product, not the group's work.

What the badge means

Every one of them carries A Turtle Labs company or A Turtle Labs product. That is not decoration. It means the promises on this site apply there too. If one of them breaks them, that is on us.

Where to find us

Our work has supported businesses big and small, including Baidyanath, Nagpur Metro, NASSCOM and Godrej. Wherever you are, the invitation is the same: bring a useful question, a learning goal or a business ready to grow responsibly.

Get in touch, or read the standards we hold ourselves to.

Company information. Registered entity details will be published here once the group structure is formally registered. Until then, all ventures operate under Turtle Labs, a sole proprietorship of Aditya Bisen at #3, L2, Maxx Pride, Manish Nagar, Nagpur, Maharashtra 440037, India.